Every Wednesday, James and Jenni sit down with a new Digital CEO to share real-life success stories from inside Business By Design—giving you an inside look at what’s truly possible for your online business. These episodes are packed with inspiration, motivation, and game-changing wins to fuel your own journey.Â
✨ Ready to get inspired? Check out the episodes below and see what’s possible for YOU! 🚀
What if the key to manifesting everything you want isn't working harder, thinking bigger, or pushing through, but something else that most people don't consider, or even know exists?Â
Today, I sit down with meditation teacher, manifestation expert, and founder of Ziva Meditation, Emily Fletcher, for one of the most expansive and wide-ranging conversations to ever grace this podcast. Emily has been teaching meditation and embodied manifesting for 18 years, led ceremonies for 30,000 people online, and is now setting her sights on sacred sites around the world, including a large-scale ceremony at the pyramids of Giza this October.Â
In this episode, we go deep on the ancient mysteries of Egypt, the nature of consciousness, what it really means to manifest, why pleasure is a pathway to the divine, and the surprising reason that doing less might actually be the most powerful thing Emily has ever done.
This is one of those conversations I'll be thinking about for a long time, and I can’...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is joined by voice and dialect coach Katherine Beck, calling in live from the set of a major Hollywood feature film starring Chris Hemsworth: a moment that perfectly encapsulates just how far her Business by Design journey has taken her!Â
Katherine helps non-U.S. actors master the American accent and book American roles, and her path to a multiple 6-figure business was anything but linear. From spending years lost in failed launches and a draining pivot away from her true passion, to going all-in on 25 consecutive webinars and completely transforming her business, her identity, and her life, Katherine's story is a powerful testament to what happens when you stop chasing shiny objects and commit to the one thing that lights you...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni welcomes back one of her favorite returning guests, fertility coach and doula Sophie Byfield, who was a Breakthrough of the Year finalist at Next Level and has continued to rack up breakthrough after breakthrough since her last appearance. Sophie helps women find the missing piece in their fertility journey so they can finally see their two pink lines, and her path to a thriving 6-figure business is one of the most honest, heartfelt, and instructive stories in the Business by Design community.Â
From making just $1,000 a month and hitting wall after wall, to a single coaching conversation that changed everything, Sophie's journey shows the importance of getting out of your own way, listening to the right people, and trusting th...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is with intuitive coach and retreat leader Rita Pira, a Business by Design success story who turned a growing Clubhouse audience into a thriving digital business. What started with Rita simply showing up and sharing her gifts quickly evolved into a full coaching practice, viral content, and sold-out retreats, including an annual transformational experience in Bali.Â
In this episode, Rita and Jenni also have a real-time business breakthrough moment, tackling Rita's fear of running paid ads and walking through exactly how to turn authentic, heartfelt content into a simple, powerful ad that converts!Â
This is another real story of clarity, momentum, and the breakthroughs that happen when you finally stop guessing and start follo...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is joined by long-time mastermind member and mindset coach Brad Bizjack, who went from running 26 failed webinars to building a 7-figure brand, all by making a handful of pivotal shifts in his messaging, offer design, and launch strategy. After discovering Business by Design, Brad rewrote his webinar in a week, made $50K in 10 days and never looked back, scaling from $350k all the way to $2.4 million in successive years.Â
In this episode, Brad unpacks the exact messaging pivots, ascension model tweaks, and high-touch sales strategies that got him there, including how he achieved 100% conversion at his most recent live event!Â
This is another real story of clarity, momentum, and the breakthroughs that happen when you finally s...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is live in the studio with none other than the Next Level "Breakthrough of the Year" winner, Chanelle Jefferson. Every year at Business by Design Live, a handful of finalists take the stage to share their massive transformations in a five-minute, TED-Talk-style presentation. The live audience votes, and Chanelle took home the top honor along with a $20,000 cash prize. Why? Because she completely revolutionized how artists sell their work, choosing to step off the exhausting, traditional hamster wheel of hoping and praying at gallery shows to build an incredibly intentional, highly profitable digital machine.Â
Chanelle opens up about her raw journey from running a chaotic, all-consuming $300k service business with zero profit, ...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is joined by none other than one of James's groomsmen, closest friends, and the ultimate "Messaging Maestro," Brandon Lucero! Brandon is a staple in the Business by Design community and a frequent guest speaker at events, renowned for teaching entrepreneurs the art of crafting the perfect offer through strategic messaging.Â
In this episode, Brandon shares his raw journey from running a successful but draining service-based video business to finding himself $40,000 in debt, only to completely turn it around by building a highly systematized online machine. He opens up on how he used the core philosophies of BBD to pivot abruptly, scale his business to $2.5 million a year, and top it off, dramatically disconnect his time from hi...
The marketplace has evolved, and if you're still treating your launch promotions like a boring high school history lecture, your show-up rates and sales numbers are absolutely going to reflect that! In this episode, I’m breaking down the five absolute essentials you MUST bake into the messaging of your campaigns if you want them to actually convert.
If you’ve been working yourself into the ground or geeking out over Zapier forms, it’s time to change things. This is about stepping into your role as a true thought leader, creating a transformational live experience, and letting technology do what it does best: handling the backend noise so you can stay anchored in your zone of genius.
Ready to stop thinking like a marketer and start operating like a true business owner? We’re kicking off a powerful, brand-new experience THIS THURSDAY, June 11th, called The Business Breakthrough Experience. This is specifically designed to help you audit your strategy, find your unique human edge, an...
Welcome to the Wednesday Weekly Win, our business breakthrough story series. Each week, we sit down with real entrepreneurs from our Business By Design community who are building digital businesses and creating results that once felt impossible.
Today, Jenni is joined by Megan Blacksmith, an NLP trainer and certifier who has built not one, but TWO multiple 6-figure businesses inside BBD. She started in women's hormone and brain health coaching, hit a $150,000 goal in 45 days, and then pivoted her entire business around a tool she originally discovered for personal reasons.
Megan shares how she turned a zero-sale launch into one of her most effective entry-point offers, built a ladder of live events and certifications that feed seamlessly into each other, and learned that the real ceiling on her revenue had nothing to do with her marketing. Plus, we get into the mindset shifts that changed everything, and why the entrepreneurs who win are usually just the ones willing to keep showi...
Most entrepreneurs are out here making decisions based on a story their brain made up. And I get it, because I used to do the same thing! But after 19 years and over $100 million in online sales, I know one thing for certain, and it’s that your feelings about how a campaign performed and what actually happened are almost never the same thing.
Today, I'm getting into one of my absolute favorite topics, the language of numbers. We're talking EPL, conversion rates, landing page performance, and the one metric I've been obsessing over for a decade that makes scaling feel less like gambling and more like simple math.
This isn't really about numbers at all though. It's about getting out of the emotional roller coaster of business and into the driver's seat. When you know what's actually going on under the hood, the fear goes away, the clarity shows up, and you finally know exactly what to fix and what to leave alone.
If you've ever walked away from a campaign not knowing whether it was...
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