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Episode 262: The Riches is in the Bizarre Niches with Cathy Hay

Today’s case study of the week showcases one of the most bizarre niches you’ve ever heard of, guaranteed. Cathy Hay has been building her online business for the past 12 years, and what she shares today about her journey will totally change your perception of what’s possible for you too!

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In the episode you’ll hear:

  • Cathy’s very unique niche and the people she serves in it

  • What indicators told her she could turn her passion into a very successful business

  • The power of a specific niche and how Cathy finds her ideal clients

  • What happened when she launched her membership site in 2007 and the transitions in the business she has made since then

  • Her thoughts on becoming a successful entrepreneur as an introvert

  • How she grew her membership site from 100 to 1,000 members, including the recent launch where she grew it by 50%

  • The biggest struggles Cathy has faced on her personal growth journey

  • What hiring the right team will allow you to do, and why no matter what, passion will get you through any situation

LINKS: 

Cathy’s Website & YouTube Channel

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