Episode 73: Rocking Live Events
Are you looking for inspiration to host your own live event, or do something different with the ones you are creating? In today’s special bonus episode, James talks with Sage Lavine, CEO of Conscious Women Entrepreneurs and host of the International Women on Purpose summits. Sage shares her expertise on how you can crush it from stage, regardless if you are an introvert or an extrovert!
For about the first 8 years, James’ entire business had been made up of online courses and digital training. In the last year he’s made an effort to make it more in-person with his community, and he and his team recently just hosted the largest live event that they have ever done.
Sage notes that bringing yourself to the people that you serve is nourishing, and the attendees are really looking for a sense of belonging. Leaders are also being called into their truth or message and they need support from other people that are up to big things in the world today.
Sage started her million-dollar business in her living room, with 12 other women sitting around on purple couches. She feels that it all comes down to desire, and if you want to be in front of your people she highly recommends doing it.
There’s feedback that you get from a live room that you’re not going to get online, and “connection is currency.” This feedback can include success stories from people that you have impacted.
In a room there is more judgement than there would online. This can be scary, but Sage explains how judgment doesn’t necessarily have to be a bad thing.
When hosting an event, having a partner to “have your back” is important.
In order to drop the barrier when you get onstage, you need to be credible and then just be human and connect with the people that you’re speaking to.
You don’t have to be an extrovert to be on stage, and “hot seat” sessions and lunches allow for others to interact and form relationships. Unlike a lot of times online, relationships formed in-person can be deep and last a lifetime.
You have to flip the fear you feel when speaking and make it your friend. Sage says that when you feel the fear physically, such as in your throat or chest, it’s actually a reminder for you to connect with those that you are serving.
The fear that no one will show up to your live event is a common one, but live is a much different game than online. On a few occasions Sage had just one person show up for her speaking engagements, and in both cases she was hired by the person.
When you’re live, you don’t need many people to show up. Remember that leading events brings you credibility!
Her favorite ways to fill a room include plugging into groups that are already meeting or contacting places like day spas that can help get the word out to people you want to reach.
You don’t need to put together a full day of content when just getting started, and Sage recommends hosting two-hour events to start.
She believes that the world is hungry for more introverted leaders, like James, because they tend to be more connected to themselves and a deeper truth. Whether you’re introverted or extroverted, your people will find you.
In her years of extensive study and training others, Sage has noticed three different types of leadership style: the facilitator, the stage/spotlight and a hybrid of both.
Once you know your type, you’ll be more easily able to market your workshops accordingly and the right people will come.
A live event can transform lives, and that also includes your own. Your clients are waiting for you and not just someone like you. Get out there and keep rocking it!
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