Episode 362: Premium-Priced Memberships with Tobi Fairley #BizTipFriday
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Welcome to another #BizTipFriday edition of the podcast! Today’s guest is an extraordinary entrepreneur named Tobi Fairley, who is an award-winning interior designer and business consultant with over a decade of experience helping high-achieving creative professionals take their companies and lives to the next level. Tobi has been CRUSHING it with premium-priced memberships, and she’s going to talk all about how she’s getting members, the way her membership is structured and how its’s simplified and streamlined her entire business model!
If you enjoyed this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me and Tobi, @jameswedmore and @tobifairley.
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In this episode you’ll hear:
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How Tobi first moved into the online/consulting space, and what her business model looks like today with her premium-priced membership in it
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Tobi’s initial pricing strategy, and why she never hesitated to charge a premium price for her membership
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The impressive retention numbers she is seeing, and how her “no member left behind” initiative is contributing to it
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Her best practices for getting the right people into her community and what advice she would give to someone looking to start his or her first membership
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And so much more good stuff!
LINKS:
Tobi’s Design You Membership
Her Website, Instagram & Podcast
Episode 260: Inside the Mind of an 8-Figure Entrepreneur with Brooke Castillo
Get Our Membership Masterclass PDF here
Listen to our Top Membership Podcast Episodes, here and discover how to grow and scale your membership. --> https://pages.jameswedmore.com/memberships
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