Episode 459: 9 Tips for Writing Better Copy NOW (Online Biz Skills 01)
Recently we published an episode titled 5 Essential Skills Every Digital CEO Needs that we received so much amazing feedback on. Jilly and I just knew that we had to take a deeper dive into each of these skills, as mastering them is critical to your success. That is why we’re bringing you a special series that does just that! In this first episode we’re talking more about copy, because how can you be expected to sell more of your stuff if you can’t use words that sell? We invite you to take your next piece of copy that’s about to go out, whether it’s a landing page, email or Instagram post, and apply at least one of these tactics to it – and see what happens. Make sure to tune in for the next episode in this series, when we talk all about SALES!
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In this episode you’ll hear:
- What copywriting really is, and the reasons we’re starting the series with this essential skill
- Why just being more creative won’t necessarily make your content better
- How to make your copy a conversation with your audience, as opposed to just talking about yourself
- What the “Curse of the Coach” is, and why it’s a problem to talk about the problem your audience is facing
- Ways to simplify your copy, and the need to make it both specific and tangible
- A dangerous mistake people are making with their copy, and how to get around it
- Two powerful words that will help you focus on the benefits of your product and service, instead of the features
- One of my favorite stories that illustrates the pain vs. pleasure principle [and how this applies to your copy]
LINKS:
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