Episode 469: Prerequisites for a High Converting Landing Page
Today I am sharing part 4 of my “Your First 100 Leads” training live from Facebook and the systems and processes that my team and I use to create our landing pages. Using all of the copy tips that I shared in episode 468, I dive into laying out your copy to make your landing pages the most effective. Because the fact of the matter is, layout and designs are also prerequisites for the high performance of your landing page. So, follow along to today’s episode to learn how the ways you incorporate copy in your layout can make or break your performance.
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In this episode you’ll hear:
- How to really measure the performance of your landing page
- Why I want you to have a “direct marketing mindset” when it’s time to create your landing page
- Specific things to watch for that will lower the performance of your page
- Why copy matters so much more than the layout of your landing page
- A simple test you should do before publishing any landing page
- The main tools and software we use
- How I can be so sure that you can succeed as a digital CEO
LINKS:
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