Episode 487: The Most Effective Style of Launching in the Pandemic
This is a very special episode, as I’m joined by my launch manager and head of the growth team at Team Wedmore, Evy, to give a rundown and debrief of our most recent successful launch that just concluded! Today, Evy walks us through some of the most significant statistics, takeaways, tactics and more of the highest-performing launch that we’ve ever had, and I know that you too will be able to implement some of the things you learn about today into your very next launch!
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In this episode you’ll hear:
- What it means to be a launch manager, and the various tasks this role involves
- Evy’s honest assessment of how the most recent launch went
- What she attributes most to the higher-performing numbers we achieved this year
- Her best advice and practices for someone managing so many moving parts during a launch like this
- Evy’s favourite part of running the launch, and why this year was especially fun for our team and customers
- What it was like for her to manage me too during this process
- How we were able to significantly improve one key metric that I consider the “holy grail” number of any launch
- The ways that a live launch enhanced the customer experience over previous years using pre-recorded videos
- How we’re looking to make next year’s BBD launch even better
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