Episode 735: From Followers to Fortune: Instagram Secrets from Stephen Jiroch and Giselle Langley That Took Them From 7-Figure Followers to 7-Figure Sales

Uncategorized Mar 09, 2025

As you know, I like to share inspiring stories of people who are absolutely crushing it with their online businesses, and this just may be the most incredible story that we’ve ever featured on this podcast! Today, you’ll discover how Stephen and Giselle from The Lovers Passport leveraged their organic Instagram content to achieve a $300,000 beta launch and then a $1 million follow-up with their new signature online program, The Creator Passport. 

In this episode, this power couple shares their secrets to monetizing social media, building a thriving online community, and scaling to $2 million in revenue in just 12 months with their latest offer. They share how to connect organic and short-form content to drive sales, leverage Instagram for massive business growth, build a powerful personal brand that converts, and what you can do to embrace new opportunities to scale your impact. 

This one is packed with so many actionable strategies, tips and tactics, proving that anything is possible with the right vision and execution. I learned so much from this conversation with Stephen and Giselle and I know that you will too, so let’s get started!

Snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore, @theloverspassport, @thecreatorpassport, and @jeunejenni. We’d love to hear what resonated with you the most!

 

In this episode you’ll hear: 

  • How Stephen and Giselle built a massive following on Instagram and then leveraged it to launch their successful online course, The Creator Passport
  • What they did to achieve a $300,000 beta launch using organic strategies and the support of a mastermind group, and the huge milestone they passed with their latest launch
  • A look at mindset and how a simple exercise at our mastermind helped Giselle set a $2 million goal that they’ll achieve within a year
  • How Stephen and Giselle each leverage their unique strengths to create a successful partnership and the role that hiring and investing in a dedicated team has had in their massive growth
  • The strategies they use for creating engaging content that resonates with their audience and drives sales, as well as their insights on forecasting trends 
  • The way Stephen and Giselle use personal touch points with their followers and why you should never underestimate the power of a voice memo
  • Which specific numbers they track on social media and the one metric that will tell you if your messaging is on point or is missing the mark

 

LINKS:

Follow Stephen and Giselle on Instagram, @theloverspassport and @thecreatorpassport

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