Episode 666: What To Do With An Idea: How To Turn Light Bulbs Into Cold Hard Cash

So much of business is about ideas, but what the heck do you even do when you get a great idea? In this episode, not only do we answer this question, but we break down how to determine if your idea is a good or a bad one, the ways to test ideas, what to do when it isn’t working for you and how to know when it’s time to give up on an idea. These are things that I’ve gotten really good at over the years I’ve been in business, and we want to share it all with you here today!

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In this episode you’ll hear: 

• Why I like to look at every idea as a living thing that needs to grow 
• The phases that ideas will go through and why it’s important to realize that even good ideas can start out as “messy” ones
• How the approach I take to ideas if different than most, plus the common theme I see with all business ideas 
• The way to tell if it’s time to move into the investment phase and to start putting money behind your idea
• What often happens when you get too attached to a particular idea that you have  
• Why I want you to ignore the opinions of others and what you should be focusing on instead
• A simple question that you can ask yourself to gain more clarity with your idea and offer
• The 3 phases of the incubation phase of an idea and what Jen has learned about the investment piece 
• What types of questions you can ask yourself to start having more ideas coming in 
• Some of the reasons why eliminating certain ideas is crucial to your success

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